Jobster CEO asks: What should a CEO’s blog be?
I think a CEO blog should be natural and professional or non-existent. Seth Godin gives us a non-blogging example:
If it’s worth doing, it’s worth doing well, and I think the standards for a multimillionaire CEO announcing a major new venture ought to be pretty high.
Jason, when I read your blog I’m not hearing a confident and professional CEO. I hear the ramblings of a typical LiveJournal user. I feel your blog, so far, is the blogger equivalent of Seth’s description of Stan Sigman on stage at the Apple keynote.
[in the Apple keynote speech] … Stan sure could use some help. He appears at about 1:34 into the presentation. He’s dressed all wrong. Not buttoned down enough to be a CEO, not casual enough for the Valley. And his jacket fits funny. Sort of like he’s at his son-in-law’s second wedding.
I don’t want to be harsh, but I do want to be honest. Go give your two cents here: what should a ceo’s blog be?
A nice start would be proper capitalization. I expect CEOs to capitalize the beginning of each sentence. Earn your pay dude.